Hi, I am Maike Strauch, a strategic innovation designer with a passion for brand creation and experiences.

Contact

Email: maikestrauch@gmail.com

based in Germany

Education

University of Wuppertal
Master of Arts 2021-2023
Strategic Innovation of Products and Services

University of Wuppertal
Bachelor of Arts 2016-2021
Industrial Design

Carl Fuhlrott Gymnasium Wuppertal
High School Diploma 2015

Le Jardin Academy USA, Hawaii
Exchange Year 2012-2013

Experience

Porsche AG Stuttgart, Germany
Intern - 6 Months 2022
Innovationmanagement

Studio F.A. Porsche Zell am See, Austria
Intern - 6 Months 2020
Product Design (luxury consumer goods)

Slimdesign Amsterdam, Netherlands
Intern - 5 Months 2019
Product Design

Bergische Universität Wuppertal Wuppertal, Germany
Research Assistent - 1 Year 2021
Innovation Project “Creactivities”

Wera Tools Wuppertal, Germany
Freelancer - multiple projects 2016-2022
creative concept development/product design/brand strategy/ videotography/ marketing

The Spine Method Chiropractic
Wuppertal, Germany
Freelancer - brand development/ CI creation

Process

understand

define

explore

create

test

Skills

Design & Brand Strategy, Product Design, User Experience Design, Visual Communication, Storytelling, Research, Branding, Filmmaking, Presenting Workshop Organisation Photography etc.

Tools & Methods

Interviewing, User Testing, Journey Mapping, Product Architecture, Figma, Sketch, Miro, Photoshop, Illustrator, Premiere, CAD, Keyshot, Power Point, Keynote, Microsoft 365

  • User-Centric Design offers numerous advantages by ensuring that decisions are based on the needs and preferences of the users. By using design thinking methods and incorporating direct user feedback, helps to create products and services that are intuitive, engaging, and truly meet the expectations of the target audience.

  • Having completed numerous freelance projects and case studies, I have acquired valuable experience in working within agile environments, efficiently utilizing time and resources. I possess the ability to organize and strategize new projects by breaking them down into manageable phases and tasks, while maintaining consistent communication with team members. I continually reassess tasks and adhere to an iterative approach, ensuring optimal project progression and outcomes.

  • Over the past few years, I've developed a keen interest in creating compelling strategies to engage both existing and potential customers with brands. I thrive on thinking innovatively to develop imaginative marketing campaigns and reinvigorate established brands. With a background in product design, I possess the ability to quickly capture the essence of products and effectively communicate their value to customers.

  • Based on my bachelor's degree in product design, I learned to use several ways to integrate design thinking methods into every phase of a product development. Depending on the different goals of the phase, it is necessary to adapt the different methods. Starting by quick brainstorming methods, to user research interview techniques to multidisciplinary workshop concepts.

explorer, nature lover, photographer,
team player, gamer & optimist