creative storyteller

curious solution seeker

playful experience creator

Recent Work

Masterthesis in Cooperation
with Porsche AG

2023 (confidential)

Development of a brand strategy in the context of decentralized systems to promote creative potential

This thesis deals with the question of how Porsche, with the help of new technologies, can reach new niche markets and credibly communicate the brand values "Driven by Dreams" to new target groups and make them tangible.

Wera Tools “How we innovate”

2022

Art Direction / Concept Creation / Prototyping

Wera, a German-based tool manufacturer, is renowned for its strong brand presence and captivating thousands of "Tool Rebels" around the globe with their exceptional products. The purpose of this video is to address the frequently asked question about Wera's continuous stream of tool innovations. Through a minimalist approach infused with emotions, the video showcases the company's creative process and highlights their unwavering commitment to innovation.

The video previewed at this years Tool Rebel Event where all the new products were introduced. It is now translated into 12 languages.

Research Assistant/ Concept Creation / Storytelling / Prototyping / User Testings

Creactivities - Chatbot

2022

Creactivities is a chatbot that sends you fun, everyday creative challenges. It gets real human feedback on your ideas from its community.

In the Creactivities project, which is funded by the "Innovations in University Teaching" initiative, a chatbot is developed that supports the learning of creative thinking - like a fitness trainer, the chatbot (based on the Telegram platform) assists users in training their "creative muscle apparatus".

www.creactiviti.es

https://page-online.de/kreation/i-dea-dieser-chatbot-trainiert-die-kreativitaet/

more projects…

Skills & Interests

Archive 2018-2021