creative storyteller
curious solution seeker
playful experience creator
Recent Work
Masterthesis in Cooperation
with Porsche AG
2023 (confidential)
Development of a brand strategy in the context of decentralized systems to promote creative potential
This thesis deals with the question of how Porsche, with the help of new technologies, can reach new niche markets and credibly communicate the brand values "Driven by Dreams" to new target groups and make them tangible.
Wera Tools “How we innovate”
2022
Art Direction / Concept Creation / Prototyping
Wera, a German-based tool manufacturer, is renowned for its strong brand presence and captivating thousands of "Tool Rebels" around the globe with their exceptional products. The purpose of this video is to address the frequently asked question about Wera's continuous stream of tool innovations. Through a minimalist approach infused with emotions, the video showcases the company's creative process and highlights their unwavering commitment to innovation.
The video previewed at this years Tool Rebel Event where all the new products were introduced. It is now translated into 12 languages.
Research Assistant/ Concept Creation / Storytelling / Prototyping / User Testings
Creactivities - Chatbot
2022
Creactivities is a chatbot that sends you fun, everyday creative challenges. It gets real human feedback on your ideas from its community.
In the Creactivities project, which is funded by the "Innovations in University Teaching" initiative, a chatbot is developed that supports the learning of creative thinking - like a fitness trainer, the chatbot (based on the Telegram platform) assists users in training their "creative muscle apparatus".
https://page-online.de/kreation/i-dea-dieser-chatbot-trainiert-die-kreativitaet/
more projects…
Skills & Interests
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User-Centric Design offers numerous advantages by ensuring that decisions are based on the needs and preferences of the users. By using design thinking methods and incorporating direct user feedback, helps to create products and services that are intuitive, engaging, and truly meet the expectations of the target audience.
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Having completed numerous freelance projects and case studies, I have acquired valuable experience in working within agile environments, efficiently utilizing time and resources. I possess the ability to organize and strategize new projects by breaking them down into manageable phases and tasks, while maintaining consistent communication with team members. I continually reassess tasks and adhere to an iterative approach, ensuring optimal project progression and outcomes.
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Over the past few years, I've developed a keen interest in creating compelling strategies to engage both existing and potential customers with brands. I thrive on thinking innovatively to develop imaginative marketing campaigns and reinvigorate established brands. With a background in product design, I possess the ability to quickly capture the essence of products and effectively communicate their value to customers.
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Based on my bachelor's degree in product design, I learned to use several ways to integrate design thinking methods into every phase of a product development. Depending on the different goals of the phase, it is necessary to adapt the different methods. Starting by quick brainstorming methods, to user research interview techniques to multidisciplinary workshop concepts.